Branding | Website Strategy & Design | Marketing
The Client
Arté is a high-end salon and spa in Wayland, MA. They specialize in a broad range of facials, massage, and quality hair services. Upon undergoing a change in ownership, they were seeking guidance on updates to their branding and a full revamp of their website to better represent their earthy and boutique vibe.
Project Overview
We conducted research into Arté’s competitors, the issues the original logo mark was having, crafted a new website and messaging, and found new photography. We also carried the new branding into the salon signage and social media.
Logo Creative Direction
Arté’s original logo had legibility issues with the thin width of the letters and the large gaps between them. While we did not want to completely shift away from the look and feel, we switched to a serif font that is easier to read and made adjustments to the formatting.
A circular secondary logo was also created to be used as signage, promo materials, advertisements, and more.
Website Strategy And Design
The Arté website underwent a full redesign with new messaging, photography, brand colors, and site structure. We significantly expanded upon the offerings shown on the site and tried to streamline how services can be booked. Reviews of the salon are now featured throughout the site on the pages that they are relevant to, providing first-hand accounts of the services. Using contrasting colors, we broke up the longer pages into more digestible content and separated out the services that should be shown together.
