Brand Identity Design | Website Design | Marketing Solutions
The Client
After overcoming many hurdles in her own life, the owner of Core Glow Fitness felt passionately about empowering and motivating others to find balance and overcome self-limiting beliefs. She launched Core Glow to combine the power of nutrition, fitness, and care of mental well-being, working with clients in-person and online.
Project Overview
We collaborated to develop all aspects of the Core Glow brand, from company name, brand strategy and messaging, primary audience identification, and the design of a unique brand identity. Then came the design of a custom website, shirts, business cards, social media templates, and custom-developed fitness and nutrition guides.
Logo Creative Direction
This client was seeking a visual identity with movement that represents growth, wellness, and balance. We crafted a mark that feels boho, calming, and approachable.
Website Strategy and Design
The Core Glow Fitness website was taken to the next level through the combination of gorgeous brand photography, custom-uploaded fonts, and a vibe of health, boho, and warmth. The messaging was crafted to emphasize that Kristina is not just another personal trainer, she truly works to balance you by incorporating nutrition and mindfulness. We wanted to be as clear as possible on the offerings and what each package includes to help clients determine which would be the best fit for them.
“Bev's creativity and passion for design gave Core Glow the image I always wanted but had no idea how to create. I now have confidence in myself and my business. It is flourishing because it has a well put together brand, an incredible website, and all the tools I need to carry my brand into the future.”
— Kristina Haight, Owner, Personal Trainer, and Nutrition Coach
Social Media Templates
