Brand Strategy & Identity Design
The Client
Milk by Mom is an innovative business, based out of Arizona, providing moms the ability to freeze dry their own breast milk. With only a few other companies in North America offering this service, Milk by Mom is revolutionizing options for busy families to naturally feed their growing babies.
Project Overview
This client was seeking guidance on all the major components of developing a brand. I assisted with choosing a business name, identified their ideal audience, did market research for their product, and crafted messaging and a visual identity that helps them stand out from competitors.
Logo Creative Direction
Stemming from our brand strategy, we developed a mark that felt inviting, energetic, human, feminine, and uplifting, yet professional.
The blue circles showcase areas the font was customized to make the mark unique and fitting to the brand direction.
“I can’t figure out how Bev went from our conversation last week to this incredible deep and helpful document that just gives us so much! Everything is so polished and professional.”
— Tirza, Founder of Milk by Mom
The Importance of Branding Guidelines
Each branding client receives an in-depth guide that outlines all the important details of your brand, from key messaging and defining your audience, to the use of your logo and brand personality.
This is an essential tool for consistency and implementing your brand throughout your various materials. Milk by Mom did a wonderful job following their branding guidelines to develop their website, social media, packaging, and more.
