Brand Strategy & Design | Website Design | Marketing Solutions
The Client
A boutique-licensed skincare and makeup artist, KMac Beauty provides bridal and event makeup in-studio or on-site across New England. Clients can also experience the wonderful world of customized spa facials and permanent makeup. KMac Beauty has won the Wedding Wire Couples’ Choice Award and been featured in Borrowed & Blue, 100 Layer Cake, and Style Me Pretty.
Project Overview
After 15 years in business, owner Kathy MacDonald was seeking a revamp to her branding and a website that better represented her business as it grew and offered more to her clients. We dove in with brand strategy, crafted a new visual identity, created a new website, and brought on board a brand photographer.
Logo Creative Direction
The brand strategy workshop led us to develop a visual identity that feels elegant, romantic, natural, custom, and soft. This is reflected at every turn—the fonts, colors, photography, and a peony illustration.
Brand Photography
While Kathy had ample professional photos of her makeup artistry from weddings and events, she didn’t have anything to represent her unique space, customized facials, or permanent makeup. So brand photography is just what the designer ordered.
Hours of planning go into a brand shoot to ensure every detail is thought through and the client gets as many photos out of it as possible.
Website Strategy & Design
The KMac Beauty website was redesigned to showcase the services offered and help the viewer navigate to what they are seeking. As an accomplished makeup artist, we wanted to highlight the publications the owner has been featured in, her custom process for facials, and her growing business for permanent makeup.
