Brand Identity Design | Website Design | Marketing Solutions
The Client
A small business based in Massachusetts. After several years in business, Michael decided it was time to invest in branding, a website, and various marketing materials. He sought to showcase his high-quality, punctual, and on-budget workmanship, giving his new clients confidence in his services right from the start.
Project Overview
We conducted a brand strategy workshop, developed his brand identity, created a custom website, and strategized marketing materials that he could use for client outreach in new ways. This included magnetic signage on his vehicles, yard signs, and a client referral program featured on his website. View the Website
Logo Creative Direction
As part of the brand strategy, we had done in-depth research into the competitors in the area. The color palette and logo designs were created to stand out from the crowd, and make it clear from a glance what service was being offered.
Three logo setups were developed for the various applications to ensure legibility while still being dynamic.
“I feel a new found confidence and professionalism as a small business owner with my website and marketing materials in place. I was thrilled to get a call the first day Bev completed my google business profile.”
— Michael VanWormer, Owner and Master Electrician