Brand Identity Design | Website Design
The Client
A solar installation company with over 15 years of experience working to bring solar power solutions across Florida. They stand out amongst competitors, offering long-term support to their clients, financing options, and numerous home improvement options that can be installed alongside solar panels.
Project Overview
With a growing team and more competitors in the market, they were in need of a branding revamp and a new website that better explains solar and connects with clients wanting to make the switch.
The Brand Evolution
We revised the logo to help with legibility and make it more unique while maintaining certain features of the original mark. Undergoing an evolution rather than a full rebrand helps transition the marketing over time to save on costs and keeps the brand equity that has already been built.
A secondary circular logo was designed to offer a more dynamic setup and introduce the tagline within the mark.
We kept the original brand colors but added more colors to the palette, such as dark navy blue, so there is more variety and contrast.
Website Strategy and Design
The Solar Installers of Florida website underwent a complete redesign with new messaging, photography, and adding numerous new pages. We wanted to better inform site visitors across all fronts, showcasing the expertise and professionalism of the team. By providing educational sections on the benefits of switching to solar and the financial options, potential customers can feel more confident in their conversations with the team and their decision to move forward.
As the Solar Installers team is fluent in both English and Spanish, we installed a translation feature so the site can easily switch between English and Spanish at the click of a button. This allows them to work with a much broader clientele.
“We felt we were no longer standing out in the market. Working with Bev was an easy process with clear goals. She helped us find clarity in our brand and evolve our website, differentiating us from our competitors.
— Luis Barreto, Owner